Since our founding in 1949, ara has been committed to making the highest quality footwear without compromise. Building upon traditional craftsmanship with innovative technologies, our Spring-Summer 2020 line exemplifies our goals of fashion and function.
The new collection will feature ara’s highest heel ever, the Frauke. Launched in 2019 in Germany, this high fashion-high comfort collaboration with German television star Frauke Ludowig and ara’s chief designer Ralf Schlachter is breaking new ground for ara. Featuring our HighSoft technology, the 80mm pump will go from a day at work to a night on the town with ease. Several styles, colors and materials will be available in North America.
Because of the overwhelming success of our HighSoft technology, ara will be featuring it across all categories for Spring 2020. You will find this technology in Dress, Tailored, Everyday, Sport, and Sandals in a variety of prints and colors. Stay tuned for more news on our Spring-Summer 2020 lines and please contact us if you are a retailer interested in carrying ara.